Skip to main content

M&C Saatchi create world's largest ever GIF

If you thought GIFs were just another annoying internet trend that will disappear in a year or so, you'd be wrong. There have been a number of artistic projects concerning animated GIFs, with photographers, illustrators and graphic designers all turning their hand to the craft.

Whilst GIFs often only appear on your screens, renowned advertising agency M&C Saatchi wanted to do something completely different. Teaming up with 'GIF-ITI' artist INSA, the team used one satellite, four paintings measuring a total of 57,515m2 and spent four days in Brazil, creating the world's largest ever GIF.

Titled 'Ballantine's Presents INSA's Space GIF-ITI', the film showcases how the artist turned a vacant space into an art project like no other. Using an Airbus' Pleiades satellite, the machine travelled 431 miles above Earth to capture the momentous creation. It's certainly a GIF we've fallen in love with.

world's largest gif

world's largest gif

world's largest gif

world's largest gif

world's largest gif

world's largest gif

Liked this? Read these!

What did you make of this GIF project? Let us know in the comments box below!

Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.