McDonald's innovative billboard halves the price of a Big Mac

Inspiration
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McDonald's have come up with a clever way of slashing their prices with this innovative new billboard advertisement.

Mcdonalds advert

The billboard sits on the border of Norway and Sweden

There's been some brilliant examples of inventive billboard advertising over the past few years, with advertising agencies consistently outdoing each other when it comes to creativity. Love them or hate them, McDonald's has always managed to produce inventive advertisements and this latest offering is one such example.

Complete with the tag line 'We Swedes quite happily welcome our bargain-hunting neighbours, with open arms and a broad smile,' it's a cleverly put-together advertisement and another triumph for DDB.

[via Branding Magazine]

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