Skip to main content

McDonald's innovative billboard halves the price of a Big Mac

Mcdonalds advert

The billboard sits on the border of Norway and Sweden

There's been some brilliant examples of inventive billboard advertising over the past few years, with advertising agencies consistently outdoing each other when it comes to creativity. Love them or hate them, McDonald's has always managed to produce inventive advertisements and this latest offering is one such example.

Created by advertising agency DDB Stockholm, this billboard takes an innovative approach to "slashing prices" on the border of Norway and Sweden. Highlighting the price differences on the cusp of each country, the advert showcases how much cheaper the Big Mac is in Sweden.

Complete with the tag line 'We Swedes quite happily welcome our bargain-hunting neighbours, with open arms and a broad smile,' it's a cleverly put-together advertisement and another triumph for DDB.

[via Branding Magazine]

Liked this? Read these!

What do you think of the advert? Let us know in the comments box below!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes (currently on maternity leave), Acting Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.