Skip to main content

Nissan challenges students to build new brand

Interbrand (opens in new tab) has teamed up with D&AD (opens in new tab) for its annual student award competition. The challenge is to build a brand that will represent car manufacturer Nissan's line of sustainable vehicles.

Nissan is aiming to appeal to a new generation of consumers, with its products becoming lifestyle statements demonstrating an awareness of issues surrounding sustainability.

In creating this new lifestyle sub-brand, entrants are asked to consider the following principles:

  • What is the big insight? What need will the brand address for its audience? How will it anticipate the needs of tomorrow? How will it (re)waken the audience’s desire for Nissan’s products and services?
  • How will the new brand expression live and flex in different situations? What will be the new sub-brand’s personality?
  • How will the new brand involve its audiences and encourage participation? How will social media and digital channels be used to engage people in a dialogue?

"Great brands anticipate our needs and transform our desires," Interbrand’s Andy Payne said. "We believe that to create such powerful brands, we must encourage curiosity. We hope that this exercise will enable students to gain both the confidence and experience to build a brand that has the power to change the world.”

Open to students from around the world, the prize is a place in the D&AD Graduate Academy (opens in new tab) – a "creative bootcamp that supports and inspires exciting new talent transitioning from education to industry."

Entries must be submitted by Wednesday 20 March 2013. Download the brief (opens in new tab).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.