Save My Day

How do you advertise discounts without looking cheap? That was the question faced by Stockholm advertising and design studio Morris Pinewood when newspaper publisher Metro International briefed the team to create a new brand for the Save My Day website. Launching as a competitor to Groupon and other collective buying sites, Save My Day was aimed upmarket with a greater emphasis upon premium goods.

Save My Day

One challenge for Morris Pinewood was sourcing suitably vivid items for the photography. Some retouching was used to iron out any remaining colour differences.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.