The cool outdoor ads activated by warm weather

Inspiration
By published

These digital advertisements for chic cider brand Stella Artois Cidre only appear when it's warmer than average - and disappear when it's cold and raining.

How's this for targeted advertising? Stella Artois Cidre recently teamed up with communication agencies Posterscope and Liveposter to launch a real-time, weather-activated, location-based ad campaign.

When the device reigsters an increase of two degrees above the national average temperature, the cider ad displays, providing the perfect cue for a summer refreshment. But the ads will not appear in locations registering lower temperatures, or where it's raining.

Andy Logan, marketing manager for Stella Artois Cidre said: “This summer, Stella Artois Cidre, will deliver the most sophisticated summer of refreshment, right on cue when the temperature rises.

"This innovative media mechanic is yet another way we are pushing the boundaries through digital technologies to be relevant to our consumers, at just the right time."

Like this? Read these!

Have you seen any cool ad campaigns recently? Let us know in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Creative Bloq Staff
Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.