The cool outdoor ads activated by warm weather

How's this for targeted advertising? Stella Artois Cidre recently teamed up with communication agencies Posterscope (opens in new tab) and Liveposter (opens in new tab) to launch a real-time, weather-activated, location-based ad campaign.

The teams created a bespoke scheduling system which, through the use of a real-time weather data plug-in, delivers digital ads depicting a bountiful scene of handpicked apples and showcasing chilled Stella Artois Cidre.

When the device reigsters an increase of two degrees above the national average temperature, the cider ad displays, providing the perfect cue for a summer refreshment. But the ads will not appear in locations registering lower temperatures, or where it's raining.

Andy Logan, marketing manager for Stella Artois Cidre said: “This summer, Stella Artois Cidre, will deliver the most sophisticated summer of refreshment, right on cue when the temperature rises.

"This innovative media mechanic is yet another way we are pushing the boundaries through digital technologies to be relevant to our consumers, at just the right time."

Like this? Read these!

Have you seen any cool ad campaigns recently? Let us know in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.