Skip to main content

Street art and soccer collide in this vivid campaign

Pepsi max futbol now

The photographs are brought to life with these illustrated doodles

It's not often that art and the world of football combine - the disciplines are wholly different and you'd never think to put the two together. This latest advertising campaign from Pepsi MAX (opens in new tab) however, proves that when the two collide, magical things can happen.

World-renowned photographer Danny Clinch (opens in new tab) captured six of the world's leading football players - Leo Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Agüero and Sergio Ramos - with six talented street artists transforming the images.

The 10x10ft canvases were worked on by artists Hattie Stewart (opens in new tab), Jaz (opens in new tab), Ricardo AKN (opens in new tab), Zosen (opens in new tab), Merijn Hos (opens in new tab) and Ever (opens in new tab). Using Pepsi colours, the photographs have been given that extra spark of creativity, proving this is a collaboration to remember. Take a look behind-the-scenes (opens in new tab) to see the process.

Pepsi max futbol now

Pepsi max futbol now

Pepsi max futbol now

Pepsi max futbol now

Pepsi max futbol now

[via Goals and Gear (opens in new tab)]

Liked this? Read these!

What do you make of the illustrated offerings? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.