Albion on making the world a better place

This article first appeared in issue 236 of .net magazine – the world's best-selling magazine for web designers and developers.

.net: Albion: Where does the name come from?
It’s inspired by the agency New Albion from George Orwell’s novel Keep The Aspidistra Flying: “The interesting thing about the New Albion was that it was so completely modern in spirit. There was hardly a soul in the firm who was not perfectly well aware that publicity — advertising — is the dirtiest ramp that capitalism has yet produced.”

JS: I’m almost certain that on a brisk September morning in 2002, Jason Goodman peeped out of his window and – in a flash of inspiration we can only gawp at – named his new company after the street sign he saw across the road. It’s right up there with pinching memes from YouTube in order to sell mineral water. We’re justifiably proud of this elephantine feat of creativity.

MR: When the Romans first landed on these shores, the indigenous Brits were far from the tanned gods that visiting tourists encounter today. In fact, we were so pasty white that they branded us albinos. And ancient history’s first example of branding inspired a young(er) Jason Goodman to adopt the name Albion. That, or he thought a name beginning with ‘a’ meant it’d be at the top of the ‘advertising agency’ section in the Yellow Pages.

AB: It’s named after the caf behind the Tea Building (our office in Shoreditch).

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