HTC raises the bar with a stunning Windows Phone 8 launch spot

HTC’s new Windows Phone 8 devices exploded onto the world stage last week with a stunning 50-second animation at the New York press launch, put together by director Kris Mercado, multidisciplinary studio CHRLX, and talented creative directors Julian Rad and Benjamin Bethurum.

Unimpressed by the “spacey, grand gestures” more typically seen at mobile phone launches like these, the design team have been busy redefining the rulebook for HTC. The result? A striking set of graphics and a killer launch animation that sucked up the audience and spat them out on the other side.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.