Skip to main content

Logotype animation

A common extension of a branding project is taking a company's identity and creating a logo animation for film or a website. The animation can also be used in digital marketing material such as interactive brochures, exhibits and presentations.

This month I'm going to take the vector logo that Go Media's Oliver Barrett designed last issue in the first part of this tutorial series, and demonstrate a classic 'logo build' where you unveil a logo to the audience. The unveiling is considered classic because often a presentation, whether on the web or for an exhibit, begins with a blank screen. If you can gracefully bring up your brand imagery from the void, you'll really grab the spectator's attention.

Click here to download the support files (1MB)

Click here to download the tutorial for free

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.