The Neighbourhood

When The Neighbourhood's self-promotional showreel, Stories from The Neighbourhood, was released in early 2008, journalists, bloggers and the wider creative community drew a collective gasp and watched on in envy. Rather than a well-worn combination of portfolio work and snippets of existing shorts, the Manchester-based design studio grafted a wholly original story to illustrate its breathtaking 3D illustration and animation work. Taking the form of a linear, three-dimensional journey, the showreel employed bright illustrated characters and elements in a single, continuous shot that mimicked a children's pop-up book.

It was a tactic that paid dividends. Little over 12 months later, The Neighbourhood's TV spot for Sony's PSP is receiving healthy airtime and huge industry praise, while a satisfied client list as diverse as Manchester City Football Club, CBBC, Make Architects, New York Bagels and Urban Splash are all benefactors of The Neighbourhood's boundary-pushing creations.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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