Using over 20,000 translucent flowers, this art installation brings nature indoors.
Some of the most inventive art installations are placed inside the window display design and this one from New York based agency SOFTlab is as impressive as it gets. It was created for shoe designer Melissa and juxtaposes the delicacy of flowers with the grand scale of the piece itself.
"Nature often provides inspiration for our work and it has been a great opportunity to use one of nature’s most beautiful elements as a building material," they explain. "We used over 20,000 translucent flowers to create a large immersive hanging surface in the New York flagship – it was designed specifically for that store."
"The engineered nature of the installation is tempered by the delicacy and exuberance of the thousands of colourful petals we have attached to the surface. These flowers are placed in a more natural arrangement to combine the flowers and structural surface in a way that resembles a natural canopy of flowers."
What do you make of this huge installation? Let us know in the comments box below!
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
