Confessions of an illustrator: How I really feel about AI

composit of different movie stills and goosebump books
(Image credit: Lance Evans/McCann/UM/Mediabrands)

The creative world is awash with worries of how AI will impact human creativity. And, as someone with years of experience across multiple industries, I'm here to discuss what I really think about it.

Like many of the readers of this site, I am a “Creative”. Yes, that is one of those words that used to be an adjective, but we have since co-opted it to use as a noun. Whatever it is, back in the day my parents certainly did not know what it meant. Much like I imagine, that many parents today are confused when they hear their children want to become “Content Creators”.

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Lance Evans
Creative director, Graphlink Media

Lance Evans is creative director of Graphlink Media (graphlink.com), a boutique creative marketing agency in NYC, with clients like Olive Garden, Miller Beer and AMEX. Lance recently launched "OPEN STUDIO | NY", a YouTube channel looking at production techniques for advertising and publishing shops. Visit it at youtube.com/@OpenStudioNY