Beat Google link penalties

The last year has seen some of the biggest changes to Google’s algorithms that help decide how websites appear in search results. This had a dramatic impact on the SEO industry and website rankings on search engines. One of the biggest updates is known as the Penguin update.

The changes were intended to reduce the impact of ‘unnatural’ or ‘spammy’ links, which helped some websites rank. In some cases Google sent messages out via Webmaster Tools informing sites of unnatural links. In other cases, Google’s updates caused manual spam actions against sites involved. While most people in the search world welcomed these changes, there were a few issues. Google failed to confirm what an unnatural link is. This left webmasters searching through link profiles trying to guess which links could cause problems. Typically, low quality blog networks and article syndication sites were being targeted. However, anything with aggressive commercial anchor text also seemed to be getting picked up by Google’s new algorithms.

Whether you’ve had an algorithmic problem with Google’s Penguin update or you’ve had a manual links penalty, there is a way back into Google’s good graces. Links will need removing and links that you’re unable to remove can be added to the disavow tool.

The disavow tool

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.