Anarchic craft beer BrewDog gets a new bottle identity

BrewDog packaging

What do you think of BrewDog's refreshing new look?

The trend for home breweries and craft beers has led to an explosion of inventive and original beer label designs. Popular Scottish brewery BrewDog have had the same packaging since their beginnings over seven years ago. After customer feedback, they finally decided to create an entirely new design for their bottles.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.