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You'll love this sleek anthropology-themed branding

sleek branding

The foils and golds really bring out this branding from Oddds

Branding your own design studio or agency is a massive deal. It speaks volumes about your process, your look and your overall ethos. This incredible new rebrand from Singapore based agency Oddds (opens in new tab) has us in awe of their detail and execution. With stationery, letterpress, matte gold and copper foils, it's certainly a stunner.

"Drawn from inspiration from the designers' fascination of human behaviours and cognitive curiosities, the branding comes with perspectives of the study of humankind, cultures and design; referencing with philosophical values & new thinking," they explain.

"The visual identity ties in around Oddds' beliefs in four stages/themes; Deep Sea Complexity, Bravery in Hunting, Glamour of Illusion and Science of Atmosphere," they continue. "The logo is a serif logotype visibly combines the new thinking theory into the Oddds' brandmark." Take a closer look at the brand assets below.

sleek branding

sleek branding

sleek branding

sleek branding

sleek branding

sleek branding

sleek branding

sleek branding

sleek branding

What do you make of this branding project? Let us know in the comments box below!

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Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.