Brand identity

Brand identity. We've all heard the horror stories of companies spending sky-high budgets only to end up with a logo that's merely a capital letter with some arrows stuck on the side, or rebrands that cost the earth but change only one dark squiggle on a yellow background into a different dark squiggle on a red background. It's a bit of a con, right? Actually it would appear that it's not.

The right branding can be of the utmost importance to a company. A good logo can be a valuable asset, while the wrong look has damaged reputations. The best iconic brands convey messages either subtly or overtly. A great example of subtlety is the FedEx arrow. Similarly, Google uses colour and a simple typeface in a playful and soft way to connect with people online, in an environment which is often viewed as soulless.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.