Design By Day cooks up tasty new branding for The Great British Butcher

Manchester-based design, web and branding agency Design By Day has cooked up a gourmet brand identity and packaging design for The Great British Butcher, a new range of British-inspired rubs and seasonings from third-generation family-owned company, MRC Flava.

Tasked to build on the company's genuine British heritage, while "celebrating the tradition of the British butcher" and "conveying good, honest quality products for modern cooking," Design by Day set about developing two initial concepts. "One focused on the iconic stripes and typography associated with traditional butcher shops, and in the other we explored the use of wood-cut illustrations of the ingredients," explains Design By Day’s Angela Roche.

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