Design an event logo

Effective logo design requires careful consideration of a variety of things. The creative process must include considered technical execution, as well as focus on creating a stunning, effective, and simple visual metaphor. Generally, the process begins with a brief from your client. Even the most basic brief must communicate the core, intrinsic values of the brand. It is with these values in mind that you can begin the process of designing an appropriate visual metaphor.

In this case, the logo we'll be designing is for an event entitled Organica 1. Organica 1 is an exhibition of art inspired by, and based upon, organic forms and patterns found in nature. The content of the show itself is very diverse. Everything from architecture and industrial design to paintings and illustration is included. It is vital that the visual metaphor we create for this reflects nature in one way, shape, or form.

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