Skip to main content

Design a striking logo

It's important to use recognisable symbols when designing a graphic logo, so that viewers can 'read' the mark without the aid of typography.

When I started off making my Hope for Peace logo, I looked for a general design that I could use in a variety of situations, that could convey the idea of unity and peace in a simple but effective way.

I began by making a list of possible symbols for both themes, and decided to go with children holding hands as a symbol of unity, and a dove as a symbol of peace. Both may seem rather clich©d, but I knew that if I combined them in an innovative and intriguing way, this would work in my favour in regards to readability. It's won a number of awards since then, including a Gold Pencil from The One Club and an AIGA Certificate of Design Excellence.

In this project I take you through the process of creating a graphic-based logo from scratch. Read on to find out how to manipulate positive and negative space to create an attention-grabbing, versatile logo of your own.

Click here to download the support files (362KB)

Click here to download the tutorial for free

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.