How the Dublin Whiskey Company's branding was created

We've been working with the Dublin Whiskey Company since their inception. They're currently building a new whiskey distillery in Dublin in an old distilling area - the city's first in 125 years. There are very few distilleries in Ireland compared to other countries: where once there had been hundreds there are now a handful of very large ones.

Whiskey is a crafted product: it requires time and patience, expertise and technique. So we needed to reflect that in every touchpoint. We wanted to do something very different to the large brands but something still true to whiskey itself and this historic area.

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