The new design is inspired by the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.
Etihad Airlines takes flight with this new livery design
We're big fans of geometric patterns in design here at Creative Bloq. From posters to crockery to branding, those gorgeous shapes can do a lot for almost any aesthetic. Here, Landor Associates have applied the geometric tactic to a new livery design for Etihad airlines.
"It tells the remarkable story of this region and of Abu Dhabi's past, present and future, providing a narrative for an innovative airline brand," explains Global Creative Officer of Landor Associates Peter Knapp. "We used the ambient geometry present in the architecture and culture of the emirate and reinterpreted it with a sense of Arabian modernism which has become synonymous with Etihad and Abu Dhabi itself."
The design pattern named 'Facets of Abu Dhabi' uses a colour palette inspired by the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. We think it's a beautiful execution overall – what are your thoughts?
What do you make of this livery design? Let us know in the comments box below!
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
