Skip to main content

GrandArmy delivers patriotic redesign for US Postal Service

United States Postal Service redesign

When award-winning multidisciplinary creative agency GrandArmy (opens in new tab) was commissioned with redesigning the American institution that is the US Postal Service, they went at it with a true sense of patriotism.

The team comment on its website: "In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.

From the Pony Express to the first letters sent by air-mail, few things are so uniquely American

"Plagued by budget woes in the modern era – the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging."

United States Postal Service redesign

The USPS redesign features a bold use of the Knockout font family

Total knockout

The response from GrandArmy was this strong, patriotic redesign, featuring a bold use of the Knockout font family, delivered in red, white and blue. GrandArmy's Steven Noble also developed an incredible illustration of a bald eagle to feature on the USPS shipping boxes.

However, while the majority of GrandArmy's files were used, the USPS decided to drop the studio's original concepts for its shipping boxes. Although clearly inspired by GrandArmy's designs, USPS instead changed almost every aspect, losing the eagle and opting for a much more minimal approach. Which do you prefer?

GrandArmy's original design (left) was altered by USPS (right) after the design files were delivered

GrandArmy's original design (left) was altered by USPS (right) after the design files were delivered

United States Postal Service redesign

United States Postal Service redesign

United States Postal Service redesign

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Kerrie Hughes
Kerrie Hughes

Kerrie Hughes is Editor at Creative Bloq (currently on maternity leave). One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.