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Crisp, organic branding for design magazine

branding Simon Elsen

The branding is both beautiful and corporate, making for a crisp output

Designing a brand identity (opens in new tab) is something all designers come across at some point, which is why design courses and degrees often challenge their students to create or recreate a brand (opens in new tab) of their choosing.

Faced with such a task for his Bachelor thesis, German student Simon Elsen (opens in new tab) created Heimart, a magazine focusing on the local design szene of Trier, Luxembourg and Saarbrücken, and this beautifully crisp branding for the publication.

"The magazine aims to showcase local work and projects, provides information to professionals and others and gives upcoming designers a chance to inform themselves about the local design scene," Elsen explains. In keeping with the trend for hand-crafted design (opens in new tab), Elsen has drawn on natural materials to give his branding an authentic feel, while the logo uses the organic flow of ink to similar effect.

branding Simon Elsen

branding Simon Elsen

branding Simon Elsen

branding Simon Elsen

See more inspiring branding projects on Simon's website (opens in new tab).

Have you seen a cool student project? Share it in the comments!

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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.