Still going strong after 27 years, The Simpsons has become one of the most recognisable television shows on the planet. For the cartoon's appearance on cable channel FXX, LA creative studio Laundry (opens in new tab) were commissioned to create visually striking idents that still channelled the spirit of Springfield.
The Simpsons iconic status proved to be one of the biggest obstacles when it came to creating these IDs. After all, with a brand as big as The Simpsons, how do you make a design recognisable yet surprising? To get started, the Laundry team turned to Pinterest, researched Instagram fan art, and studied the work of collage artist Cyriak.
The result is an abstract, whacky set of idents that reduce key characters from The Simpsons down to minimalist designs. Hitting the screen in a tidal wave of screams, splats, wiggles and wobbles, these graphics keep the essence of the cartoon while pushing visual dynamics to the absolute limit.