Illustrate Havaianas' world

Since being asked to create a new website for Havaianas in 2004, I've worked across a range of media for the flip-flop brand. The project has evolved into a successful and lasting relationship with Havaianas, and resulted in many awards: most recently a Golden Lion at the Cannes Lions Festival 2009.

I was working at creative agency AlmapBBDO in So Paulo when the brief came in from Havaianas. Tasked to create a new visual style for the site, I was instructed to improve its content and level of interactivity, and reinforce brand values by adding a young, trendy and modern vibe. The client also requested that I explore the 'world of Havaianas' through my illustrations, allowing users to navigate key segments such as beachwear, fashion and everyday use, but retaining the same visual language across each section.

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