Skip to main content

Illustrate Havaianas' world

Since being asked to create a new website for Havaianas in 2004, I've worked across a range of media for the flip-flop brand. The project has evolved into a successful and lasting relationship with Havaianas, and resulted in many awards: most recently a Golden Lion at the Cannes Lions Festival 2009.

I was working at creative agency AlmapBBDO in So Paulo when the brief came in from Havaianas. Tasked to create a new visual style for the site, I was instructed to improve its content and level of interactivity, and reinforce brand values by adding a young, trendy and modern vibe. The client also requested that I explore the 'world of Havaianas' through my illustrations, allowing users to navigate key segments such as beachwear, fashion and everyday use, but retaining the same visual language across each section.

In this tutorial I explain how I reached the final design solution. From early sketches to final execution, I take you through each stage of the project, focusing particularly on how I carried the style across different media.

Click here to download the tutorial for free

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.