Pixel-perfect minimal branding for design studio

Critical mass studio branding

The team showcased a range of styles throughout the website and stationary designs

When creating a brand for a new design studio, it has to instantly evoke the kind of style that the studio itself will be producing. Critical Mass Studio enlisted the help of Sweden based team Lundgren Lindqvist to not only create their identity but a range of stationary, products and the website itself. Here, they talk about their vision for the end results.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.