Ultimate Olympic branding project makes global design history

For the first time in history, all logos, identity elements and mascots of past Olympic Games are to made available to international licensees.

Olympics fans worldwide can expect stunning, retro ranges of products and merchandise that play to the nostalgia of consumers from the likes of Nike, Adidas, Lacoste and Ralph Lauren, when the Olympic Heritage Collection launches in 2016.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.