Why we need a manifesto for pitching

It's been a weird year, work-wise. Not a bad year by any means, just a weird one. Looking at my 'Completed Projects' folder for 2014, I see eight projects that went live and six pitches. Six completely unsuccessful pitches, I hasten to add. Six for six. Not a great ratio, really.

I don't take these things personally. Someone more self-conscious than myself might start to think that something was wrong with their work if they saw a 100 per cent failure-to-convert record, but when I look at what actually happened with those projects, things become a little clearer.

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