Kawaii character toys take cute to a new level

Kawaii toy

These Kawaii inspired crochet toys are bound to cheer you up

Kawaii character design is huge in Japan and it's easy to see why – the cute nature of the style has made it a success worldwide with graphic brands like TokiDoki, Kidrobot, TADO, Noodoll, Artbox, and Momiji boosting the popularity of cute character art across all types of markets.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.