Alphabetical behind inspirational community centre branding

Computer Arts: Tell me about the client: how did you get the gig, what was your brief and how did you approach it?
Bob Young:
The client is a brilliant charity called Trust Thamesmead. They concevied the idea for a community centre, which they called The Link, and secured the funding. We were approached by the charity who asked us to brand the centre. The client knows the Thamesmead area better than anyone, so we started by listening to why they felt the centre would make such a difference to the local community and what they wanted to achieve.

CA: Who or what inspired the overall aesthetic?
One of the biggest influences on the project's core idea and aesthetic was the centre's unique location. It's built within the connecting abandoned spaces beneath a dual flyover in the heart of Thamesmead. So much of the walls and surrounding area are a mass of grey concrete — we wanted to create a look and feel that would bring this vast concrete space to life in a positive and characterful way. We also quickly understood that listening to the local community would be vital to the success of the project. We wanted the local residents to be involved as much as possible and for their opinions to be heard — this way they would feel a strong connection not only to the brand but to the centre itself.

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