Alphabetical: Two’s company

If we could pick one thing that sums up Alphabetical’s ethos it would probably be a pocket-sized book called A-Z From College To Industry – a Yellow Pages-style guide for new graduates that the studio produced for D&AD New Blood. The guide is not only engagingly designed and a joy to read, it’s also packed with handy tips, anecdotes and information – exactly the kind of advice, in fact, that Alphabetical’s co-founders Tommy Taylor and Bob Young wish they’d had when they first started out on their own design careers.

Taylor and Young had the idea for the directory after being approached by D&AD to run a New Blood workshop for recent graduates. “We thought that a lot of people are just going to talk them through their work or whatever else, which could be a bit self-indulgent and not that useful,” explains Taylor. “So we thought, wouldn’t it be a great idea if we could give people the benefit of our experience – and not only ours, but also contact all the people we know who could contribute something.” The pair’s initial idea quickly snowballed into a 100-page book, which is likely to become essential reading for any design student, graduate or studio intern.

Alphabetical’s A-Z From College To Industry directory was inspired by its work for a New Blood workshop for D&AD. The free, 100-page guide gives students, graduates and interns practical tips and advice on making the transition from college to studio – and is filled with great quotes and anecdotes from Alphabetical’s network of industry contacts, all wrapped up in a quirky Yellow Pages-style, pocket-sized Book

Alphabetical’s A-Z From College To Industry directory was inspired by its work for a New Blood workshop for D&AD. The free, 100-page guide gives students, graduates and interns practical tips and advice on making the transition from college to studio – and is filled with great quotes and anecdotes from Alphabetical’s network of industry contacts, all wrapped up in a quirky Yellow Pages-style, pocket-sized Book

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