Computer Arts Collection Volume 2 Part 4: Branding

Computer Arts Collection is a six-part annual series of in-depth guides, packed with insight and inspiration from the global design industry. With over 200 stunning pages, it's the definitive guide to the core creative fields of: graphic design, typography, illustration, branding, photography and advertising.

Volume 2 Part 4 focuses on branding. This issue's guest-edited Studio Project, complete with accompanying video diaries, follows London agency SomeOne as it creates a whole gamut of branding collateral for a new start-up ad agency - featuring some eye-catching generative imagery of eyes produced in collaboration with FIELD.

Our unmissable 20-page Trend Report looks at the latest styles and approaches on contemporary branding, produced exclusively for Computer Arts Collection by leading creative consultancy FranklinTill.

Other features include:

  • Industry focus: we investigate the economics of rebranding and when and why it's advisable, from an agency and a client perspective
  • Interview: barefoot and strumming a guitar, Black Pencil-winning branding guru Michael Johnson discusses his creative approach
  • Process: we explore several recent major rebrands, including Futurebrand for American Airlines, Rudd Studio for ITV and Pentagram for Billboard

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.