Whether you’re a bedroom-based freelancer or an ambitious studio, it’s a fact of life that work isn’t just going to drop in your lap. Self-promotion is an essential part of being a creative professional, and this special issue will help you get more from your money by investing in stuff that really works.
You’ll find inspiring case studies of creatives who have risen head and shoulders above the baying masses and caught the eyes of the people who matter, and plenty of tips and practical advice for following in their footsteps – not to mention an invaluable guide to the most effective ways to spend whatever cash you have on a truly knockout promo campaign.
Sometimes there’s no better way to show off your wares to potential clients and commissioners than in a carefully curated physical space over a beer or two, and pop-up exhibitions are hot news at the moment. You’ll find plenty of advice and inspiration to help you set up your own, and make it count.
For many freelance illustrators, getting an agent can also be a logical next step to share some of the burden of promoting yourself. We’ve unlocked the secrets of impressing an agent, and reveal what they can do for you in return.
Next month, forget the stress of pandering to clients for a while and focus on making your own luck, with our in-depth guide to designing, producing and selling your own products – from T-shirts and prints right through to phone skins, ceramics and all manner of other cool stuff. Every creative would love to do it – we show you how.
IN THE MAG
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