Day two at OFFSET 2014

Day two is the day OFFSET 2014 got political...

Neville Brody started it by talking about scale: "The top 85 people in the world own the same amount of wealth as the bottom 50 per cent… That's 3.5 billion people," he said, before launching into a wider tirade against the education policy in Britain.

Neville Brody

Brody talking about type at OFFSET 2014. "Typography doesn't have to be precise. It can be about engaging the reader in another way."

"I don't think that any government should ask its students to pay for education," he stated during a provocative Saturday afternoon session in the huge Bord Gais Energy theatre, later suggesting in a one-on-one interview with industry commentator Adrian Shaughnessy that the responsibility lies with industry to invest in design education.

Noxious stew

In an exclusive pre-recorded video conversation with Steven Heller later in the day, design legend Milton Glaser also pitched some weighty topics, touching on politics and the designer's role in society. The hour-long discussion was engaging, wide-ranging and, in Glaser's own words, often "profoundly cynical".

"Advertising and money have very effectively swept aside what it means to be a good practitioner," he said. "Advertising, marketing and design are all mixed into this thick, noxious stew, called 'branding'."

The sense of common purpose has diminished, Glaser argued. "There is tremendous dissension in this world," he said. "The role of people in design and art is to re-establish the communality."

Need to create

Amid the politics, a parallel theme of creativity infiltrated the second day of OFFSET 2014. Tom Hingston first referred to an "almost primal need to create" during an engaging early morning session - and this theme resurfaced throughout the day.

Hingston talked through some of his studio's seminal projects, including his debut as a director last year for Bowie's Rather Be High music video. During his session he mentioned some of his inspirations and touched on the theme of 'making'.


"When I look at these things they instinctively make me want to react," he explained, showing the work of Gerhard Richter and Miroslav Titchy. "You can't always put you finger on why that is - but you look at it and it makes you want to make stuff."

"The desire to make things is a profound commitment for life," observed Glaser. "If I didn't have somewhere to go and make images, I wouldn't have a sense that I was alive. It answers the question: 'Why am I here?'"


Photographer Richard Mosse provided one of the most powerful sessions of day two at OFFSET 2014. His Infra series, which uses a discontinued type of surveillance film to document people and places affected by war, is simultaneously beautiful and harrowing, and he moved the audience with stories of his time in the Congo.

Richard Mosse

Vintage Violence from Richard Mosse's powerful Infra series

Frustrated with the documentary field, he decided to "blow the whole thing open" and do something "aestheticised". The results are mesmerising and moving, and his moving exhibition - soon scheduled to visit the Photographer's Gallery in London - is well worth a visit.

Berlin-based artist Sarah Illenberger talked at OFFSET 2013

Berlin-based artist Sarah Illenberger talked at OFFSET 2013

OFFSET illos

Speaker illustrations

Hingston titles

Titles for Tom Hingston's talk

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.