Deliver a knockout creative punch

1: Have a go
Nine out of 10 of your competitors won’t even try. If you manage to crack a big client the financial rewards can be very, very good.

2: Be an expert in a field that clients are eager to tap
When I started 11 years ago my target clients wanted low-cost TV commercials. Then it was digital. Then it was marketing to their big retailers. Then it was social media. Find out what it is now and tailor your offering.

3: Keep it simple
Traditional marketing doesn’t really work when trying to crack a big company – I wasted lots of time with flyers and brochures. Neither do networking events: does the marketing director of a huge company have time or interest in sharing cocktails with potential new suppliers? Of course not!

4: Try to talk to the right people
Aim for the people who have the discretion to book you and, crucially, pay for you.

5: Persevere
I had an annual coffee with an old client for years; he was always polite but no work ever seemed to materialise. I was on the verge of crossing him off my list when he moved companies and then suddenly needed lots of work from me.

How to design a brochure: discover 10 great tips at Creative Bloq.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.