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Design lettering with negative space

I work on a variety of projects at Jawa and Midwich for clients who are seeking new methods of selling their message in an interesting and engaging way.

Experimenting with typography is always one of the first avenues we explore; often the use of plain type can feel cold and minimal, so the marriage of typography and illustration is valuable in bringing life to visual communication work.

In this project I show you an effective technique to combine the two disciplines, using a personal project for Jawa and Midwich where the typography is created within negative space. Based on the concept of hibernating bears, I demonstrate how to build up a collection of vector-based illustrations sourced from sketches and reference images, and how to transform these from individual elements into a cohesive typographic piece. Utilising your illustrative and typographic skills, this project will get you exploring your own methods of creative wordplay.

Click here to download the support files (2.19MB)

Click here to download the tutorial for free