"We're a bunch of people who won't blind you with bullshit and try to get one over on you," says company director Chris Hassell. This is DS.Emotion in a nutshell. But you might be forgiven for thinking "DS.Who?" DS.Emotion is the design agency behind the brilliant Franz Ferdinand website, but the team also boasts an eclectic client list that includes Nickelodeon, Orange, Fox's Biscuits, Remington, and many more.

The company's history dates back to the nineties: "We were very much a Leeds based agency at the time, and were just beginning to creep into new media," Hassell explains. "Before 1999, the company was primarily a design and marketing agency for property development, but the web side of things soon took off." As Emotion Inc, the company won a pitch for a BT Cellnet project that evolved into phonefactory.com - BT's first foray into selling pre-pay mobile phones online.

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