Going underground

Why do you do what you do? Go on: think back - what was it that got you fired up to get involved in graphic art and design in the first place? Chances are that a poster, a record sleeve, magazine or book cover first introduced you to this wonderful world of graphic design. Now, if you're honest with yourself, you'll probably find that whatever that piece of print or on-screen graphic was, it probably wasn't exactly mainstream.

Swimming against the overflowing floodtide of the mainstream, it's far more likely that something seeping from the subculture was your initial inspiration. Think free press, fanzines and flyers; think youth culture, street culture and club culture; think anti-establishment, anti-globalisation, anti-consumerism and anti-capitalism; think 'peace and love' and Hate and War; think Oz, Zap, RAW, Viz; think Furry Freak Brothers and Fat Freddy's Cat; think Sniffin' Glue; think "Turn on, tune in and drop out", "Question authority" and "Never trust a hippy". Finally, think about the mavericks, the obsessive and idiosyncratic designers that have trail-blazed, free from the constraints of mainstream agendas, across four decades of the underground.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.