The Gospel of Type

Rule 1
Accurate texts

The real work of the typographer is to give words shape, but it is important to make sure the words are literally accurate before they are given typographic structure. If the text is not right then the typography will be tainted, and if the type is tainted then life will become dark and difficult for the reader. Devoted typographers show an unwavering determination to present works in an unambiguous manner that is helpful to the reader, and makes the communication of the author's ideas clear and direct.

Rule 2

Ensure consistency of style in composition so that the words make both visual and literal sense. Inconsistent composition only serves to disillusion the reader. Base textual treatments on sound typographic principles and stick to those decisions throughout: spellings, headings, captions and numbered lists all need to be treated with uniformity. An elementary example: (a) and (b) must be followed by (c) not (C). A badly organised and inconsistent design can obscure - or even change - the sacred meaning of the text; a well laid out design will make sense of it. Consistency, then, is the key to typographic liberation.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.