Iconic eras of UK design

Over the last 50 years British graphic design has established itself as the most influential and widely spoken visual language on the planet. From the post-war modernist movement onwards, this small isle has sucked in influences from Swiss modernism to Dadaism, from the Bauhaus to situationism, and whittled and etched at each before spitting back a truly idiosyncratic body of work.

British design is unique in both its approach and its executions, managing to balance a mass-market line of attack with design classics such as Penguin Books and Routemaster bus posters, to the unrivalled energy and attitude of Jamie Reid's punk aesthetic.

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