Image of the day: Consumption by Tom McDermott

Computer Arts: Tell us about the short ...
Tom McDermott:
This project was the second part in a series of animations based on highlighting global consumption and the effects it has on the planet. I was very lucky as the client – Development Education – was very supportive throughout and was totally understanding of the time it took to create the animation: four months, in total, for part two. I can't think of a single time that they disagreed with any of my decisions throughout the project and I was given free reign to interpret the message they wanted to communicate. This sense of freedom let me develop a real sense of ownership of the project and enabled me to want to do the very best I could.

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