Image of the day: Fashematic by Rebecca Abell

Computer Arts: Tell us more about Fashematic ...
Rebecca Abell:
The project was a editorial piece for new online fashion publication – Never Underdressed. I was commissioned to create three ‘fashematic’ illustration editorials as a feature for their launch.

Each illustrated fashematic equation provides a break down of inspiration behind international collections by Louise Gray, Fendi and Celine. The brief was pretty laid back, with plenty of creative freedom. I like these jobs. The simple instruction was to illustrate the following three sets equations in my style of practice: the Queen + Tesco Value = Louise Gray. Carebear + Punk Mohawk = Fendi. Laundry Bag + A Hug = Celine. The idea being, that adding the two ingredients, ultimately generates the look from the catwalk.

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