Computer Arts: Tell us about the project ...
Joseph William: This was a self-initiated project. I wanted to play around with a style that I'm still working on, and really push it as far as I can. I also wanted to create a striking image that would leaving a lasting impression on the viewer and hopefully have them question certain traditions. The project actually came to me around the time of the Grand National, when lots of people, whether they're betting people or not, place bets. I'm hoping these images will help people to understand the consequences of betting on a harmful sport, be it horses or greyhounds.
CA: How did you get into design?
JW: I got into design through playing in bands. I've been designing for different underground punk bands for over five years, doing T-shirts, album artwork, tour posters. I really enjoy working with musicians as they come up with some great ideas. I think my style has evolved a lot over the years, as I continually try and push myself to create more interesting compositions and concepts. It's only over the last year that I've realised a successful design is 90% concept and 10% execution. Ideas can come from anywhere, but I've found I'm always trying to question tradition, my surroundings or popular culture.
Check out more from Joseph William on his website and on Twitter.
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