Masking with type

Pioneered by the likes of Wim Crouwel and 8vo, using typography as the main focus point in place of an image is a very effective means of getting a message across. Type used in this way is popular today across a range of campaigns and is easy to achieve in Illustrator.

As well as experimenting with large headers by modifying letters, colours and so on, you can use type to mask over elements of your design. The effect can also be used to enhance the meaning of the wording. For example, you could mask an image of a fish with text saying 'fish' and then put a Fisheye Warp filter on the text.

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