M&C Saatchi

At CDP, which he claims "at the time was probably the greatest and most creative agency in the world", Graham Fink worked on Benson & Hedges cigarettes and Olympus camera campaigns. Then after three months at WCRS, a row with a colleague resulted in him throwing a TV out of the window. The story got back to Paul Arden (creative director of Saatchi & Saatchi), who offered him a job. His four years there included writing and art directing the British Airways 'face' commercial, in which 6,000 people made up the huge features in BA corporate colours.

Computer Arts Projects: What was your big break into the advertising industry?
Graham Fink:
After studying graphic design at Reading, I put a book together like everyone else, went round about 120 interviews trying to get a job, and eventually went to CDP in London, who had done fantastic work like the 'Heineken refreshes the parts...' campaign, Hamlet cigars, Benson & Hedges, and Silk Cut. They said it was a good book but they were looking for someone older and more experienced. So I dressed up as an old man, went back the next day and they gave me a job! That was amazing: I was in the best place in the world, and I learnt very quickly from everyone there.

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