The new era of type

We’re a few decades into the era of digital typography – long enough to take for granted that we have access to computers, printers and a vast range of typefaces. The desktop publishing revolution gave everyday users and professionals alike access to tools for typesetting, but it’s taken some time for things to settle into a general understanding of the possibilities of these tools.

Many have proved useful for web design, too, although ironically the text experience has been one of the most constrained aspects of web development. Thanks to a reliance on users’ installed fonts, the searchable, scalable, accessible content of the internet has been deprived of the potential richness of a full typographic palette, which we’ve grown to expect in print.

The dynamic delivery of fonts required by a web page might not seem like much on the surface of things, but just think about how much we communicate with typography. We can clarify complex information with type; we can convey emotion and tone; we can add an implicit message to the words we exchange. In a world of many different devices for many different users, typography remains the most adaptable way to enrich a message or improve an experience.

In the early days of desktop publishing, type designers and users had to adapt to the limitations of the coarse resolution of the printers available at the time. Similarly, the current spread of web fonts finds designers and users grappling with the resolutions of a variety of displays, most of which are still very low compared to the printed page.

If designers and users want to judge the quality of their typefaces in digital media, they need to look closely at what happens to screen pixels rather than printed dots. Do the letters in a given font align with one another? Do their outlines appear jagged, or do they achieve the illusion of smooth angles and curves? Do some of the letters look too dark or too light? Do they collide when they shouldn’t? In the same way that we expect hardware and software to improve, typographers need to look closely at the way that their type appears in use. The recent explosion of type designed for the screen introduces just a few different variables compared to the handful of reliable choices we have had so far.

Web font services represent the real shift in the way we can work with type today. Since fonts are delivered from a central server on the fly, the most current version of the font data will always be the version seen by the user. This means that foundries and type designers can continually improve their fonts, propagating updates in a way that is impractical with offline fonts. As OS rendering and browser support evolves, users can enjoy the benefits of fonts with better and better hinting, language support and typographic features.


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