Project diary: Electrified typography

French pop band Husbands asked creative duo Cauboyz to make a music video for their latest single, ‘Dreams’. The only requirement was that the lyrics were presented with different kinds of typography.

Bertrand Jamot

Husbands are an exciting new pop band from Marseille in the south of France who Philippe and I have known for quite a while. When they asked us to help out with a music video for their new single ‘Dream’, we absolutely jumped at the chance. Right from the beginning of the project they knew that they wanted the video to be based around the lyrics of the song, which they wanted to be shown using different kinds of typography.

Husbands came to us because one of the band members was familiar with a similar project that we had worked on previously. There was no more to the brief than the typography angle: they trusted us to come up with a good solution for them and gave us no more input or feedback until we delivered the final video to them three weeks later.

Philippe and I spent a couple of days brainstorming different ideas. We knew from the song’s title, ‘Dream’, that we wanted to use a dark background with illuminated type, and we also knew that we had to follow the lyrics. By breaking them up into different lines or parts of lines and then illuminating them we believed that we could create a very watchable video – but we didn’t want the whole thing to be created digitally.

The Cauboyz pair mounted each word of ‘Dream’ onto a backdrop before applying synchronised lighting

The Cauboyz pair mounted each word of ‘Dream’ onto a backdrop before applying synchronised lighting

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.