Securing contracts

While you're in the business because you love your creative work, it's a fact of life that success comes to those who know how to sell themselves. That means getting your work out to prospective clients, understanding how contracts are put together, and knowing how the briefing process works.

Tailor-made pitches
Most of the time the process begins with the initial pitch. When you're starting out, a typical strategy is to target a long list of potential clients and to pass them a portfolio. Competition can be intense, but you can put yourself ahead of the rest by tailoring your initial pitches to your targets instead of sending out a one-size-fits-all initial contact, and also - of course - by being better than the others. Alison Lawn is the Art Director of New Scientist magazine, and explains how her experience works from the commissioning end. "I get a lot of emails, calls, and things in the post - it's around 10 to 15 a day - and I do feel that sometimes they haven't looked at the magazine. I prefer posted samples rather than emails, and I also go to galleries, views and degree shows. I've seen an awful lot of work, so I'm looking for a style that stands out. So there's originality, the ability to convey the brief as a concept, and we need speed too."

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.