Stationery objects

You've laboured long and hard over a slick new logo for your company, so now what do you do with it? It can be used on your website and for the basis for any signage you may need, but where it's probably going to be seen the most is on your stationery: a crucial component in how your brand is perceived.

Creating a stationery set - which usually comprises designs for a letterhead, compliment slip and business card - is not simply a matter of slapping your logo on a blank sheet of paper. Every aspect should be carefully considered: what kind of printing you should use, how the design complements and expands the brand, even what kind of paper you should use. Left to their own devices, printers will use the cheapest stock they can get away with, but if you want something a little bit special, you need to specify the stock. For someone with little experience of dealing with printers, terminology such as 'gsm' or 'laid' can become confusing. The best thing to do is to get your hands on some paper samples and include a swatch when you send off your print job.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.