From the streets

For advertising agencies and big brands such as MTV, Nike, Reebok and Xbox, the appeal of incorporating street, urban and graffiti art into their campaigns is obvious. "Brands like MTV and Nike are ostensibly youth brands, so they will naturally use imagery that reflects what the youth are perceived to be into," insists Richard Blackshaw of Scrawl Collective, which showcases some of the best street artists around. With artists such as the ubiquitous Banksy, Shepard Fairey, D*Face and Invader gaining mainstream attention, guerilla marketing on the rise and an anniversary of sorts celebrated at the recent Street Art Awards, the underground is very much in vogue.

While many have welcomed the exposure, the majority would be drawing, painting and spraying with or without the attention of big business. Much of the appeal of art that originates on the streets is its temporary nature, the thrill of creating on the fly, free of Mac and mouse, and the competitive comradeship along with the kudos and respect that comes with producing art for the love of it. For Nicholas Hardy, director of Factory 311, whose origins are as a graffiti agency, street art has the ability to shock and awe: "It offers that raw feeling of creativity. It creates that effect of 'the second look' - the jaw-dropped expression of the end viewer when they see actual footage of it being created. There is nothing more powerful than seeing something being created with freehand artistry, especially when it comes from a spray can."

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.